Introduction
This Privacy Policy explains how Luxury Mattress Reviews, an affiliate-supported review and comparison site operated by J Morgan, collects, uses, and shares information when visitors access the site, submit a contact form, click on affiliate links, or otherwise interact with the pages. The policy covers information collected through the website and related communications, but it does not apply to third-party websites or services that may be linked from the site. Those external services follow their own policies, which may differ from this one.
By using the site, visitors acknowledge that data practices can vary depending on browser settings, device configuration, consent choices, and the jurisdiction in which they are located. Some processing may be subject to GDPR, CCPA, or similar privacy laws where applicable.
Information We Collect
The site may collect information in several ways. This can include cookies and similar technologies, analytics data, and details submitted through contact forms. The site may also receive ad-platform click identifiers such as gclid, msclkid, wbraid, and gbraid when a user arrives from paid or tracked campaigns.
- Referrer information, including the page or source that led a visitor to the site.
- Device and browser information, such as browser type, operating system, language settings, and approximate device characteristics.
- Usage data, including pages viewed, links clicked, and time spent on site.
- Contact form submissions, which may include a name, email address, message content, and any other details a user chooses to provide.
Some of this information may be collected automatically through scripts, tags, pixels, or server logs. Accuracy can vary, and not every identifier will be present for every visit.
How We Use Information
Information is used to operate the website, understand how visitors interact with content, and improve site performance. It may also support conversion tracking, including measurement of affiliate referrals and ad clicks, where such tracking is enabled.
Contact form submissions are used to respond to requests, questions, or privacy-related inquiries. In some cases, information may be used to detect fraud, maintain security, or comply with legal obligations. Many data uses are routine for review and comparison sites, but results vary based on browser settings, consent choices, and platform limitations.
Third Parties
The site may share or route data through third parties that help operate, advertise, or measure performance. These parties may receive limited information necessary to provide their services.
- Google Ads, for advertising delivery and conversion measurement.
- Microsoft Ads, for advertising delivery and conversion measurement.
- Affiliate networks including MaxBounty, DFO Performance, ClickBank, MaxWeb, and BuyGoods, for referral tracking and commission reporting.
- Hosting provider, for site hosting, infrastructure, and server log processing.
- Email provider, for delivering messages sent through the contact address and managing correspondence.
Third-party services have their own privacy policies and data handling practices. The site does not control how those services store, retain, or further use information once it is shared with them.
Cookies & Similar Technologies
Cookies, pixels, local storage, and similar technologies may be used to remember preferences, measure traffic, support analytics, and track affiliate or advertising performance. Some cookies are essential for basic site functions, while others help assess how visitors navigate content.
Visitors can usually control cookies through browser settings, consent tools, or platform-level ad preferences. Disabling certain technologies may affect site functionality, analytics accuracy, or the ability to attribute an affiliate referral. Individual experiences may differ depending on the browser and device used.
Your Rights
Depending on location, visitors may have rights to access, correct, delete, or receive a copy of personal information. Some visitors may also have the right to opt out of targeted advertising, sale or sharing of personal information, or certain forms of profiling, where those rights apply under GDPR, CCPA, or similar laws.
Requests may be subject to verification steps and legal exceptions. For example, some data may be retained where required for recordkeeping, security, dispute resolution, or compliance with tax, accounting, or anti-fraud obligations. Because legal requirements differ by jurisdiction, results vary based on applicable law.
Data Retention
Information is retained only for as long as reasonably necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law. Contact form submissions may be kept for a period needed to respond to the inquiry, maintain records, or resolve follow-up questions.
Analytics records, log data, and advertising identifiers may be retained according to the settings of the relevant service providers and the site’s operational needs. Some data may persist in backups or audit logs for a limited period before being overwritten or deleted. Retention practices can change over time, and exact timing may vary.
Contact for Privacy Requests
Privacy requests, including access, deletion, or advertising opt-out questions, can be sent by email to support@luxurymattressreviewshq.com. Requests should include enough detail to identify the concern and, where relevant, the page or interaction involved.
Postal mail may also be sent to the privacy contact listed below:
26 Gabriella Crt
North Ringwood
VIC, 3134
Australia
Where required, the request will be reviewed and handled by J Morgan or the site’s authorized administrative support. Response times may vary based on the nature of the request and applicable legal requirements.